Sports Research

Owning strategy and execution across PR, community programs, affiliate, and UGC creator relations and campaigns, I connect Sports Research with its audience by building and strengthening creator relationships, amplifying creator voices, and shaping impactful messaging at scale.

I lead affiliate and UGC programs for Sports Research and Sweet Sweat from brief development through execution, and collaborate across teams to ensure campaigns are timely, compliant, and aligned across channels. I also oversee social listening and analytics, communication SOPs, inbound engagement workflows, and platform-specific social communication strategies in partnership with social, paid media, legal, and marketing.

From launching viral branded moments to leading community activations and coordinating creator seeding, I maintain consistent, human, and strategic messaging online and off.