Kings Garden
Brand Marketing
In addition to developing content, shaping brand voice, and leading social strategy, team management, and customer service, I collaborated with marketing, executive, and sales teams to conduct and produce consumer and competitor research reports. I also contributed to identifying and onboarding new retail partners and provided company-wide copywriting support.
By engaging daily with consumers and retail partners, I became a key source of actionable insights, driving improvements in brand loyalty, optimizing product launches, and enhancing brand positioning for maximum market impact.
Kings Garden Guide
To create Kings Garden’s first-ever product guide, showcasing 20+ rotating strains, I identified, onboarded, and managed a freelance content team to capture high-quality product imagery.
I oversaw timelines and deliverables, prioritizing key project steps while aligning with company needs, harvest cycles, and product availability across 300+ California retail locations.
Collaborating closely with executive team members and the marketing department, I developed copy that transformed complex genetics into clear, engaging descriptions tailored to a diverse consumer audience.
The completed guide, copy, and content were featured in print, press, advertisements, and marketing materials, enhancing brand visibility, consumer engagement, and education.
