Gold Flora
Senior Social Media Manager
March 2023 - November 2024
As Senior Social Media Manager at Gold Flora, I led all social media and online customer engagement initiatives across sixteen retail locations, four in-house brands, and corporate channels. Collaborating with executive leadership and cross-functional teams in retail, sales, and manufacturing, I drove the development and execution of multi-platform content strategies and high-impact campaigns that elevated brand visibility and maximized audience engagement.
I played a pivotal role in brand and product launches, managing digital marketing efforts, consumer education, and strengthening third-party partnerships. Additionally, I created and executed internal recognition programs to enhance employee engagement and positive sentiment.
Accomplishments
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Social Media
- Achieved a 961% increase in organic impressions and a 374% rise in profile visits on Instagram.
- Took over the content strategy and management of a brand account, boosting following by 65.6% within 30 days.
- Increased corporate social media profiles (LinkedIn and Twitter) following by 283.3% over six months.
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Partnerships
- Led user-generated content campaigns in collaboration with customers, influencers, and third-party partners, resulting in a 361% increase in engagement and establishing the brand as the fastest-growing in its category across California.
- Created go-to-market (GTM) strategies for product and brand communications, consumer education, and event activations, including a launch campaign that generated 348K plays, 1.7K organic shares, and 95.7K replays.
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Brand Management
- Collaborated with manufacturing, marketing and sales teams to align messaging, promotional materials and consumer education with market trends and data.
- Led employee engagement initiatives, collaborating with sales team members to highlight organizational programs and worked directly with retail employees on educational content creation.
- Developed and managed giveaway initiatives across sixteen retail locations and 3 brands, generating over 3.4M impressions, boosting brand engagement and awareness.
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Social Media Strategy
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Influencer Partnerships
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Brand Marketing