Influencer Collaborations

Gramlin UGC

I assisted with developing a giveaway campaign for a year-long discount in each of Gold Flora's sixteen retail locations across California, managing outreach and digital marketing efforts.

Following the giveaway campaign, I led and designed a user-generated content program that boosted Instagram impressions by 361%. Giveaway winners were offered product samples in exchange for content submissions, reviews, and feedback on Gramlin to integrate into R&D, marketing efforts, and company-wide advertising.

I coordinated all communication with winners and each retail location, creating content mood boards for each product launch to assist the winners in creating authentic content while meeting business needs. The success of this UGC campaign was driven by elevating consumer voices, preferences, and feedback, resulting in authentic content that resonated deeply with our audience and theirs, significantly boosting organic reach.

Many winners went on to share their experiences independently, evolving into passionate brand ambassadors and extending the campaign's impact well beyond its initial scope.

Cruisers

For the launch of Gold Flora's brand Cruisers, I coordinated an influencer campaign with a 4,000 dollar budget to promote the brand as well as exciting, engaging content for marketing, promotions, and social platforms.

Working with an agency specializing in niche industry partnerships, I selected influencers based on their previous content, engagement rate, demographic, interests, and location.

The campaign expanded brand visibility by leveraging influencer partnerships and positioned the product as a must-try within its category. The campaign provided a steady stream of high-quality content that maintained engagement and supported marketing and social efforts during the launch, generating positive buzz and solidifying brand positioning through authentic influencer storytelling.