Social Media & Content Strategy | Brand Management | Product Marketing | Storytelling | Corporate Communications
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Social Media & Content Strategy | Brand Management | Product Marketing | Storytelling | Corporate Communications *
With seven years of expertise in social media strategy, brand marketing, and communications, I specialize in crafting data-driven content marketing strategies that engage consumers, elevate brand visibility, and drive growth.
My unique CPG experience, focusing on regulated industries, brings innovative methods compliant with complex regulations spanning from social platforms to state and federal guidelines in fast-paced industries in line with market trends.
Passionate about storytelling and transforming customers into a connected community, I thrive in creating impactful and innovative strategies that align with business objectives.
Explore my work to see how I turn ideas into results.
Experience
Gold Flora
Senior Social Media Manager
March 2023 - November 2024
Gold Flora is a leading vertically integrated cannabis company in California, specializing in retail, manufacturing, and distribution. I joined Gold Flora through its merger with The Parent Company in 2023. Through strategic expansion, Gold Flora has become one of California's top operators, with sixteen retail locations and four in-house brands.
Curaleaf
Senior Manager, Corporate Communications
August 2022 - January 2023
Curaleaf is the largest international retailer and manufacturer of consumer cannabis products, with 150+ retail locations, operations in 19 states and key European markets such as the United Kingdom, Germany, Italy, Spain, and Portugal.
Kings Garden
Director of Social Media
December 2019 - August 2022
Kings Garden is one of California's premier cannabis cultivators and manufacturers, renowned for producing premium, boutique-quality products at the largest commercial scale. The company drives innovation through sustainable practices, expansion, and compliance, significantly shaping and advancing California's cannabis market.
