Sports Research

Owning strategy and execution across PR, community programs, affiliate and UGC creators, and brand storytelling, I connect Sports Research with its audience by building meaningful relationships, amplifying creator voices, and shaping impactful messaging.

I lead our affiliate and UGC programs from concept and brief development through execution, manage agency partnerships, and collaborate across teams to ensure campaigns are culturally relevant, timely, and aligned across channels. I also oversee social listening and analytics, community moderation SOPs, inbound engagement workflows, and platform-specific communication strategies in partnership with social, paid media, legal, and marketing.

From launching viral branded moments to leading community activations and coordinating creator seeding, I maintain consistent, human, and strategic messaging across all internal and external brand touch points.